| Category: |
Vendor: |
Purpose:
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Where Online: |
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| Performance: |
Adobe Analytics |
Provides site analytics which allows us to understand how visitors are interacting with site processes, to allow us to optimise the site to drive better performance. |
All pages of our regional websites, mobile sites and mobile app.
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Adobe Target |
Allows us to test different concepts and page designs to our web audience, by serving different page versions at once and recording which variant drives more achievement of a specific goal. |
Specific pages only, where tests are being carried out at that point in time. (For example, testing two versions of our homepage, at the same time). |
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Celebrus |
Provides visitor behaviours and actions which allows us to understand how these visitors are interacting with the site, which allows us to communicate appropriately with them, both online and offline. |
All pages of our regional websites, mobile sites and mobile app. |
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Clicktale |
Provides visitor behaviours and actions which allows us to understand how these visitors are interacting with the site, which allows us to communicate appropriately with them, both online and offline. |
All pages of our regional websites and mobile sites. |
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Tealeaf |
Provides visitor behaviours and actions which allows us to understand how these visitors are interacting with the site, which allows us to communicate appropriately with them, both online and offline. |
All pages of our regional websites and mobile sites. |
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Foresee |
Allows visitors to provide feedback on our website, helping us to understand where pages and processes could be improved. |
All pages of our regional websites and mobile sites. |
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Google Analytics |
To generate non-personally identifiable site analytics, with enhanced audience tracking; allowing us to understand how visitors are interacting with site processes. This information is used to evaluate visitors' use of the website and help us to compile statistical reports on website activity in order to optimise the site to drive better performance. |
All pages of our regional websites and mobile sites. |
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SaleCycle |
Enables collection of flight search and email address detail in order to provide customers with booking completion assistance on-site and via email.
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Our Global Book Flights pages. |
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| Functionality: |
Tagman
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Container Tag solution which allows us to manage site analytics and First party marketing tags. Also help us to monitor our statistical sales data.
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All pages of our regional websites, mobile sites and mobile app.
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LivePerson
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Allows us to offer customers an invitation to talk with one our Customer Service agents online.
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Specific pages of our regional websites, mobile sites and mobile app.
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| Targeting: |
Rakuten Marketing, Affiliate by Conversant, Affiliate Window |
Some cookies are used by our Affiliate partners to track the referrals that they have generated and any sales resulting from these, for the sole purpose of compensating the Affiliates
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In various places across the Virgin Atlantic website. |
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Flashtalking, DART, Trading Desk, Yahoo RMX, Marinsm, Kenshoo, Accuen & Invite Media, Google |
Cookies are used by these partners to track performance of marketing campaigns and recognise you on third party websites, to ensure marketing messages are as relevant as possible.
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In various places across the Virgin Atlantic website. |
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